If you are someone who loves turning up the heat in your food, Cholula has something exciting for you. On Wednesday, the popular hot sauce brand announced the launch of a brand-new flavor called Cholula Extra Hot. As the name suggests, this new version is designed for those who crave a much spicier kick than the original sauce.
Cholula has been known for its rich, authentic Mexican flavor for generations. The brand’s signature hot sauce is a staple in many homes and restaurants, loved for its perfect balance of flavor and heat. But over time, loyal fans began asking for something with even more firepower. According to the company, social media was flooded with requests from people who wanted a hotter version of the classic sauce.
“Our fans told us they wanted more heat, and we listened,” said Valda Coryat, North America Vice President of Marketing for McCormick & Company, which owns the Cholula brand. “Cholula Extra Hot answers the call for more daring heat seekers. It delivers the same bold, original flavor that people love, but with an extra punch of spice. You can add it to just about anything—eggs, tacos, burritos, rice and beans, even beverages.”
What Makes Cholula Extra Hot Different?
The new Extra Hot flavor keeps the same family recipe foundation that has made Cholula popular for decades. However, it takes the spice level up a few notches. This makes it ideal for people who want to add serious heat to their meals without losing that signature Cholula taste.
- Perfect for any meal: If you enjoy a drizzle of hot sauce on your breakfast eggs, this version will wake you up instantly. It is also great on tacos, burritos, or nachos for lunch or dinner.
- Versatile in cooking: Cholula Extra Hot isn’t just for Mexican dishes. You can mix it into soups, stews, pasta sauces, marinades, or even sprinkle a few drops on pizza.
- Try it in drinks: Believe it or not, some spice lovers enjoy adding hot sauce to cocktails like Bloody Marys or Micheladas. This new hotter version could be the perfect secret ingredient.
This product is aimed at adventurous eaters—people who find standard hot sauce a little too mild and want their food to pack a stronger punch.
Cholula’s Growing Family of Products
Cholula Extra Hot is the latest addition to the company’s growing lineup of products. The brand now offers eight different hot sauces, each with its own unique flavor and heat level. Since McCormick acquired Cholula in 2020, the company has also expanded beyond traditional sauces.
- Cholula Salsas: These are perfect for dipping tortilla chips or topping your favorite dishes.
- Cholula Taco Seasonings: Spice blends that help you bring authentic Mexican flavors to your home-cooked meals.
- Cholula Frozen Bowls: Ready-made meals that let you enjoy the brand’s signature flavors even when you’re short on time.
By diversifying their product range, McCormick has made it easier for fans to enjoy Cholula in different ways, whether it’s through a simple bottle of hot sauce or a full meal.
Why People Love Cholula
One of the reasons Cholula has such a loyal following is because it manages to combine authentic Mexican flavor with just the right amount of spice. Unlike some hot sauces that only bring heat, Cholula has a rich, tangy taste that enhances food rather than overpowering it.
For many families, it is more than just a condiment—it’s part of the dining experience. The brand is also easily recognizable thanks to its iconic wooden cap, which has become a symbol of quality and tradition.
The Demand for Spicier Flavors Is Growing
Cholula’s decision to release an Extra Hot version is not surprising. Across the world, there is a growing trend of people wanting bolder, spicier flavors in their food. Hot sauce sales have been steadily increasing for years, and restaurants now frequently offer extra-hot versions of their most popular dishes.
By responding to customer requests, Cholula is ensuring that it stays relevant in this competitive market. Valda Coryat summed it up perfectly when she said, “We’re excited to deliver authentic, Mexican flavor with extra heat so people can continue to enjoy Cholula in new and exciting ways.”
Final Thoughts
Cholula Extra Hot is a perfect example of a brand listening to its fans and giving them exactly what they want. Whether you’re someone who adds hot sauce to every meal or you’re just looking to spice up your cooking routine, this new product could become your go-to condiment.
The sauce is expected to be available in stores and online soon, so keep an eye out for the familiar Cholula bottle with the wooden cap—this time with an even spicier surprise inside.
So, are you ready to turn up the heat in your kitchen? Grab a bottle of Cholula Extra Hot and take your meals to the next level!
